Industries · Practical customer journeys
How could this work in a business like yours?
MAF is not limited to these industries. They show how the customer journey, sales process and service needs change from one business model to another.
Customer inquiry↓Product or availability question↓Requirements collected↓Sales quote prepared↓Order and delivery follow-up
Where MAF can help: AI can understand the request, collect the details your sales team needs and prepare the opportunity before a salesperson takes over.
Technical inquiry↓Application and requirements↓Product selection discussion↓Qualified opportunity↓Quotation, delivery and support
Where MAF can help: AI can ask relevant qualifying questions so your technical or sales team starts with the application, requirements and conversation summary.
Customer asks about a filtration solution↓Application and site questions↓Requirements collected↓Suitable product or service discussion↓Qualified opportunity and quotation
Where MAF can help: The salesperson receives the customer need, site details, requirements and conversation summary — ready to discuss the suitable option.
Discovery↓Product guidance↓Purchase or inquiry↓Fulfilment and updates↓After-sales support
Where MAF can help: Digital experiences and customer communication can guide customers while connecting their activity to the people and systems behind the sale.
Initial inquiry↓Needs assessment↓Relevant information collected↓Expert assignment↓Proposal and relationship follow-up
Where MAF can help: AI can handle the first layer of interaction, prepare the context and help the right person respond with a better understanding.